Advertising

1.
What is the company?
PlayStation

Who is the target audience:16-32 year olds. Mostly males

What persuasive method used (humor, action, celebrity, human interest, etc.)?Action and humor

How were camera shots and editing used to enhance the message?Fast editing, quick shots.

What is the slogan/message for the company?Live in your world. Play in ours.

Was the message effective? Why or why not?
Yes, it got the attention of people in the class.

2.
What is the company?Budweiser

Who is the target audience:Someone over 21 years old to 50 year olds.

What persuasive method used (humor, action, celebrity, human interest, etc.)?Humor, using animals

How were camera shots and editing used to enhance the message?Variety of shots, rewinding

What is the slogan/message for the company?No slogan or message. Just company name.

Was the message effective? Why or why not?
No, it doesn't ever show the product.

3.
What is the company?
Chrysler

Who is the target audience:
Women

What persuasive method used (humor, action, celebrity, human interest, etc.)?Celebrity

How were camera shots and editing used to enhance the message?Different angles of the car and showing Celine Dion in the car. Smooth camera shots

What is the slogan/message for the company?Drive & Love

Was the message effective? Why or why not?
Yes, makes the car seem really elegant and fun to drive

4.
What is the company?
Pepsi Twist

Who is the target audience:Soda drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)?Celebrities and a little bit of humor

How were camera shots and editing used to enhance the message?Unzipping, tilting from bottom to top

What is the slogan/message for the company?It's a new twist on a great thing

Was the message effective? Why or why not?
No, the product did not last long and the advertising was not very good.

5.
What is the company?
FedEx

Who is the target audience:
People who need to ship things

What persuasive method used (humor, action, celebrity, human interest, etc.)?Humor, parody

How were camera shots and editing used to enhance the message?Flashbacks, showing the different people

What is the slogan/message for the company?FedEx will get the package to the person no matter what

Was the message effective? Why or why not?
Yes, it was a very good commercial.

6.
What is the company?
Dodge

Who is the target audience:
Males

What persuasive method used (humor, action, celebrity, human interest, etc.)?Humor

How were camera shots and editing used to enhance the message?Truck in the mud, shots inside the car, many more quick shots

What is the slogan/message for the company?Grab Life By the Horns

Was the message effective? Why or why not?
Yes, males would want to drive that truck.

7.
What is the company?Gatorade

Who is the target audience:Athletes

What persuasive method used (humor, action, celebrity, human interest, etc.)?Celebrity, Michael Jordan

How were camera shots and editing used to enhance the message?Using the same guy but at different points in his career

What is the slogan/message for the company?Is it in you?

Was the message effective? Why or why not?
Yes, makes athletes want to drink gatorade.

8.
What is the company?ESPN Sportscenter

Who is the target audience:Mostly male athletes from 18-50

What persuasive method used (humor, action, celebrity, human interest, etc.)?Celebrity and humor

How were camera shots and editing used to enhance the message?Quick movements, showing different people

What is the slogan/message for the company?This is Sportscenter.

Was the message effective? Why or why not?
Yes, boys in the room want to watch it now.